FRACTIONAL CMO + CTO, ONE ENGAGEMENT
Turn the work your team does by hand into software your company owns.
We come in as your marketing chief and your software builder in one engagement. We find what your people are still doing by hand and build software that does it, so the company can take on more work without adding staff at the same pace. You own all of it, and your marketing runs on the numbers it produces.
No cost, no obligation. 30-45 minutes with 2 top marketing and software development experts.
The problem
You built a real business. It just can't prove how it works to anyone who wasn't there.
Most companies your size run on the owner's judgment, a few people's habits, and a stack of spreadsheets. That got you here and it works, until you try to grow and more work means more people doing the same things by hand. See if any of this sounds familiar.
- Somebody rebuilds the same report every Monday morning, by hand, from 3 different places.
- Your systems don't talk to each other, so the same information gets typed in twice or three times.
- Every time sales go up, you end up hiring someone just to keep up with the paperwork.
- You pay for several software subscriptions that each do part of the job, and none of them fit how you actually work.
- There's a number in your business you quote to people but don't fully trust.
- Marketing is a handful of vendors you manage yourself, and nobody owns the result.
- If you got hit by a bus, a good chunk of how this place runs would walk out with you.
What you get
Two seats, one engagement, one bill.
Marketing and operations are usually 2 separate purchases from 2 firms that never talk to each other. Here, the person who owns your revenue number and the person who builds your systems are the same engagement.
The marketing seat
Sean Daily
26 years in marketing, with enterprise clients including Yelp, Dell, Microsoft and Kohler. Built and sold 2 agencies. Author of 7 books. Already sits inside businesses as a fractional CMO, and manages the vendors you already use rather than replacing them.
The software seat
Zach Anderson
Building software since 2010, with about 20 platforms shipped. Co-founded Reputation Loop in 2013 and sold it to Alpine SG, a Silicon Valley private equity firm. Today he and his development team build AI-powered software and automation for growing businesses. He runs discovery with your people and sets the build order.
What we build
Software built around how your business actually runs.
Nobody should hand you a specification before they've watched your business run. The first 60 days is discovery, and discovery decides what gets built first. Here's the territory it usually covers.
- 1Lead intake: every call, form and referral in one queue, with a clock running on how fast each one gets answered.
- 2Estimates and proposals generated from the same data, instead of retyped.
- 3Scheduling, crew dispatch and materials in one place.
- 4Job costing, so you know your margin on every job instead of once a quarter.
- 5Commissions calculated from the same numbers everyone else sees.
- 6Warranty and callback tracking.
- 7The reporting on top, which is the part a buyer actually reads.
Every piece runs on the same data and belongs to your company. It's built to handle more jobs, more customers and more locations as you grow, so the next stage of growth doesn't mean another round of hiring just to keep up.
It gets built in pieces that go live as they're finished. Nobody waits a year to see something working.
How it works
From a first call to software you own.
The free operations and marketing review
We spend 30 minutes on how your business runs today and where it's leaking money. You get a written review whether or not you work with us.
30 minutes · no cost
A working prototype of your own system
Within a day of that call, Zach builds a working mockup of what your system would look like, running on your own process. This is where it stops being an idea.
1 day · no cost
Discovery and the build order
We sit with your people, map how work moves from the first call to getting paid, and decide together what gets built first. Highest-leverage piece goes first.
First 60 days of the engagement
Built in slices, marketing running alongside
Each piece goes into production as it's finished while the marketing side runs on the numbers the new system produces. The first automation is built to pay for itself inside 30 days.
Ongoing · 12-month term
Why it matters
What this does to the value of your company.
When you eventually sell, a buyer will not underwrite judgment. They underwrite systems that produce the same result when somebody else is running them, and they pay more for the ones they can inspect.
If the method lives in your head, then the company is you, and that quietly takes money off the price. Everything we build moves the method out of people's heads and into something durable you own outright. It fixes what's costing you money today and what a buyer will discount you for later, at the same time.
The software counts on its own, too. A company that can take on more work without adding people at the same rate is one a buyer can grow, and a system built around your process is something a competitor can't pick up off the shelf. A buyer pays attention to both.
Questions
The things owners ask us first.
Next step
Get the free operations and marketing review.
30 minutes with both of us on how your business runs today and what's worth fixing first. You keep the written review either way.